Are You Streaming Yet?
Lets face it, we live in strange musical times. CD’s sells are all but gone and even Digital downloads are in a serious tail spin. Downloads accounted for 11% of revenues for 2018, down
from 42% as recently as 2013. Revenues from downloaded tracks and albums declined for the sixth consecutive year. Permanent downloads of albums fell 25% to $500 million in 2018,
and individual track sales were down 28% to $490 million. So if it’s not Cd’s and it’s not downloading digital albums what is it? And yes.. Vinyl is selling more and more each year but that still only accounts for a small fraction of music consumption.
If you haven’t guessed.. it’s streaming. Revenues from streaming music platforms grew 30% year-over-year to reach $7.4 billion, contributing 75% of total revenues for 2018, and accounting for virtually all the revenue growth for the year. The streaming category includes a wide variety of formats including premium paid subscription services, ad-supported on-demand services (i.e. YouTube, Vevo, and ad-supported Spotify), and streaming radio services including those that distribute revenues through SoundExchange (including Pandora, SiriusXM, and other internet radio services). (source: RIAA).
Now that you have all this information the big question is…. IS YOUR MUSIC ON STREAMING PLATFORMS?…….. With this trend only growing stronger it’s more important than ever to make sure your music is available on all streaming platforms. Spotify isn’t the only valid source of music. I took a quick poll of my bandmates just to see how they listening to music and here’s what i got.
1 – Google Play
1 – Amazon Prime Music
3 – Spotify
1 – YouTube
So you see it’s very important to have your music spread over as many platforms as possible.
How do I get on streaming services?
Glad you asked. Their are services that can handle this for you. My preferred service is CD Baby
With a company like CD Baby you sign up with them as an artist and you get listed on their online store where you can sell actual CD’s as well as digital downloads. While signing up you have the option to have CD Baby take care of your global online distribution. CD Baby will take care of all the paperwork process and within a few weeks you will be listed on Itunes, Apple Music, Amazon.com, Google Play, Spotify & about a dozen more. With one affordable purchase you will be available world wide and not have to worry about CD sales or people not being able to find your music.
Hope this helps!